Bounce rate is a very important metric for website owners. It basically tells you what percentage of your visitors are “bouncing” away after landing on your site (e.g., they just visit one page and leave before clicking on to a second page inside your site). A bounce can occur for several reasons, including:



  • The visitor hit the “Back” button on his browser.
  • The visitor closed his browser.
  • The visitor clicked on one of your ads.
  • The visitor clicked on one of your external links.
  • The visitor used the search box on his browser.
  • The visitor typed a new URL on his browser.

All the actions above would cause the visitor to leave your site. Provided he did any of these actions right after arriving at your site (and before clicking on to a second page), it would be counted as a bounce.


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