Email list building do's and don'ts.

[newsguy]

Hey everybody,

I've recently begun building an opt-in email list for a pretty specific purpose (sending out a sample high paying keyword daily).

Would it be considered "bad etiquette" to add an advertisement below the sample in each email, or is that an acceptable practice?

[crecmca]

As long as your keyword sample get better prominence than the ad - by way of position or background color contrast or any other means - I feel it would be OK to have an AD.

I would feel less bad when people say "Today's sponsor of the newsletter" instead of "Today's ad." Also, it might be a nicer idea to select a sponsor who is related the keyword. That would improve clickthroughs, since you have just aroused the reader with a related keyword!

regards,
crecmca

[newsguy]

Thanks crecmca, those are good suggestions.