Keyword research for each page you are building links to.

This will be crucial to determining what anchor text to use. You will want a good grasp on the key phrases you are seeking to associate with each landing page.

Rather than building all links to your home page with your brand name as the anchor text, try adding in some other keyphrases you would like that home page to rank for.

A method of tracking your link building success.

I like to use Majestic SEO for this. They have tons of options for backlink research: you can filter reports by links creation date, anchor text, or link deleted date etc. Majestic SEO also automatically makes great graphics that are perfect for reporting.

If you are on a budget and can’t afford any paid tools, make sure to get a base idea of what sites currently link back to you. This can be done via Google Webmaster tools, or many other free “backlink checking” software options. This is important because you will want to avoid tapping the same referring resources twice.



Keywords:Keyword research, building links, anchor text , key phrases , links, home page, brand name , link building ,SEO, backlink research, graphics , sites , Google Webmaster tools, software options