We took every dimension of a great motorcycle and made it better,” says Harley-Davidson’s President and Chief Operating Officer, Matt Levatich. He’s talking about the new Street Glide Special and its FL-category cousins, all key players in Project Rushmore, a massive program that he describes as the “most significant product launch in the entire 110 years of the company’s history.”

Project Rushmore is, ahem, a mountain of enhancements made to eight 2014 models: Road King, Street Glide, Street Glide Special, Electra Glide Ultra Classic, Ultra Limited, Tri Glide Ultra and the CVO Ultra Limited and CVO Road King. Collectively, these bikes have received more than 100 renovations, many of them major, including new High Output versions of the Twin Cam 103 engine (some liquid-cooled, some not); a sophisticated, linked ABS system; upgraded suspension; a state-of-the-art infotainment system and a complete makeover of fairing, fenders and luggage systems.

Yet the bikes are still utterly recognizable. And herein lay the brilliance, and the challenge, for America’s most beloved brand. No one hates it when a new Harley looks and sounds like a Harley “should.” No one says, “Oh, I wish those new Harleys looked a little more contemporary.” Yet modern technology rushes headlong, and its advantages are not to be overlooked.











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