Ford launches 'midnight surprise' retail drive

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Car companies use a variety of marketing initiatives to push sales in December, traditionally the most sluggish month in the car marketing calendar. Ford India is among the first to kick off a year-end initiative with its 'Midnight Surprise', the second year in a row that it is conducting this. On December 5, Ford dealerships across the country will be operational from 8 am through midnight with exciting offers and assured gifts on every booking. All customers who book a Ford Figo, Classic, Fiesta or Endeavour on December 5 will also be eligible for assured gifts such as LED TVs, washing machines, refrigerators, microwave ovens and more. On booking any of these Ford cars, customers choose a coupon, text the unique code and receive information on surprise gifts won instantly.

"The initiative is conceptualized to enable auto enthusiasts to visit the showrooms at their convenience," the company said in a statement. All Ford dealerships in India will adorn the Midnight Surprise look and will 'Go Further' to enable customers to experience this platform. Visitors can test drive and book a Ford car, benefiting from an attractive array of offers and deals, totalling 3.5 crore on a single day. "The Midnight Surprise campaign is our way of reinventing the car purchasing experience," said Joginder Singh, president and MD, Ford India. "We have been encouraged by the enthusiastic response received year after year to this unique campaign. This December we have enhanced the campaign to ensure more benefits and enable more customers across the country to experience our products," added Singh.

Established in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company.It manufactures and distributes automobiles and engines made at its Maraimalai Nagar plant in the outskirts of Chennai. The company's models include the Figo, Fiesta, Classic, Endeavour, and the most recently launched EcoSport.

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Keywords:Car companies , marketing, car marketing calendar,Ford India,customers ,book , Ford Figo, Classic, Fiesta , Endeavour ,LED TVs, washing machines, refrigerators, microwave ovens , Ford cars, unique code , Ford Motor Company, automobiles ,engines ,Business news,EcoSport.