Avoid threatening words in your advertisement
44. Avoid threatening words in your advertisement like Occasion, occurred, equip, disappoint, proceed, inconvenience, accept, business, necessary, personal, seperate, questionare, criticism, effect, extension, similar, undoubtedly, immediately, omitted, appearance, practical, preferred, unnecessary, incidentally, apparent, already, coming, original, probably, cancelled, really, sincerely, experience, benefited, omission etc.
Web misuse can have serious implications for your business
• Reduced productivity : If employees spend their time on a social
networking site such as Facebook, they’re not spending it doing their job.
Even unwanted popup adverts (which are very common online) can distract
and annoy users.
• Security problems : Malware hides on websites and can install itself as
users browse infected pages. MessageLabs Intelligence reports that 3,968 new sites intercepted daily.
• Legal risks : When users download inappropriate or offensive material to
their computers, they can contribute to a hostile environment for their
colleagues. Damages awards in discrimination claims are potentially
unlimited and several high-profile cases have hinged on sexist emails and
public displays of pornography.
• Wasted bandwidth : Internet connections cost money. If half your
bandwidth is taken up with non-work traffic, you’re paying twice as much as you need to, or your business-critical communications are running at half their proper speed.
• Unlicensed software : When users download and install software from the
internet, they create a legal risk. Software piracy is illegal. If an organisation uses illegal copies of software, it may face a civil suit and company directors risk criminal penalties including unlimited fines and up to ten years in prison.
• Reputation risk : Social networking can create opportunities for employees to leak confidential information or spread damaging rumours online. Bad behaviour by a single employee can reflect on the reputation of the whole organisation.