I believe that men need to be more informed about the pros and cons of taking care of their skin in the correct way. Using a good quality face wash, shaving cream, moisturizer, and etc... will help in the long run. I recently just started to buy Emami Fair and Handsome Advanced Fairness Men Range products which are specially formulated for Men and you CAN tell the difference from the first use. A great selection of excellent products designed for different skin types, individual grooming preferences and personal taste in fragrance. A great hit with the 2 men in my family!!