Google is rolling out a feature that lets members of its online social network automatically find themselves in photos posted by friends.

The 'Find My Face' feature being added to Google+ over the next several days is opt-in only, meaning people have to make a point to turn it on.


By leaving it to Google+ members to activate the feature, the Internet giant was sidestepping privacy concerns raised when social networking rival Facebook added facial recognition in an opt-out style this year.
“By turning on Find My Face, Google+ can prompt people you know to tag your face when it appears in photos,” Google+ photos team engineer Matt Steiner said in a blog post.


“Of course, you have control over which tags you accept or reject,” he explained. “We hope this makes tagging your photos much easier.”


Google remains undaunted in its bid to create a flourishing online community that can go toe-to-toe with social...