The song which had the world dancing Kolaveri Di, is now being picturised onthe sandy beaches on ECR in Chennai.

Debutant director Aishwarya Dhanush is shooting the song for 3 at VGP Golden Beach resort.

The popularity of the song which has become a phenomenal worldwide hit has given a lot of confidence to the 3 team.

All songs from the film composed by Anirudh has also become chartbusters after last week’s music launch.

3 is slated for release in the first week of February. The film with Kolaveri Di has become a craze in trade circles.

The buzz is tha ta Mumbai based corporate may buy the theatrical rights of the film at an unheard price.