The design review process here at Verndale typically has four stages. It’s important to be familiar with the goals for each particular stage of the review process.


1. Concept Review

The Goal: Make sure we’re on the right path

Items discussed should really center on the overall look and feel of the concept. The focus of the meeting includes open discussions about the proposed layout, the priority of items on the page, and the design of the navigation structure. Try to avoid getting bogged down by little details such as placeholder copy and imagery.


2. Changes and Additional Design Templates

The Goal: Evaluate the changes from the concept review and discuss additional design templates

At this stage we confirm the first round of changes, making sure they were successfully made, and resolve any pressing issues. In addition, we usually demonstrate a few more design templates so we can begin diving a little deeper into discussions around copy and imagery.


3. Finalize the Design Templates

The Goal: Review all design templates

During this time we finalize the unique design template and touch on the page details. Often we discuss items such as imagery, icons, and the important attributes to include within the pages themselves.


4. Approval

The Goal: Approve any tweaks that are made and then move forward

Here we focus on the details. We need to make sure that all t’s are crossed and i’s dotted. If they are, great — we’ll get your sign off and move into the HTML phase of the project.



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