* Learn important strategies for Internet Marketing.
* Determine whether a product , service is right for the Web
* Learn principles to attract target audience through good web design
* Develop online marketing concepts for products to be sold online
* Develop an attractive Home Page to help market company's products
* Plan a co-branded campaign with five web partners
* Learn the benefits of partnership, partners, customers
* Learn the importance of good, marketable, web content that would help in sales
* Learn to plan content and mobilize email marketing concepts
* Develop ideas to establish a brand image online
* Understand the working of SEO
* Identify tips for optimizing a site
* Optimize a home page for the major search engines
* Realize the way message boards, chats
* Learn the uses of banner ads
* Identify the way ads and keywords can be bought and evaluated
* Design banner ads, keyword ads, and landing pages
* Identify methods to track online marketing campaigns
* Develop an online marketing campaign for a client


Keywords:Internet Marketing,web design,marketing concepts,SEO,optimizing a site,banner ads, keyword ads, landing pages,online marketing campaigns,home page,search engines,company's products