Step 1: Choose a Classification.

To begin, navigate to https://www.facebook.com/pages/create.php.

This page will showcase six different classifications to choose from:

  1. Local Business or Place
  2. Company, Organization, or Institution
  3. Brand or Product
  4. Artist, Band, or Public Figure
  5. Entertainment
  6. Cause or Community

Each of these classifications provides more relevant fields for your desired Page.

fb-1.jpgFor this tutorial, we'll select the second option: company, organization, or institution. After selecting our desired classification, we'll be asked for an official name for our Business Page. I recommend carefully selecting your name. Although Facebook allows you to change your name and URL once, it's a difficult and tedious process.