Customer management

Retaining customers is a challenging job than acquiring customers.

Relationship marketing aims at long term and never ending relationship with customers.

Acquire customers by understanding their requirements, retaining customers by fulfilling their requirements more than their expectations (delight) and attracting new customers through customers.

Selling is a tough job, so one has to rely on cost effective and far reaching marketing.

A quality product always sells, don't forget the after sales service / customer care too. Improved quality often results in lower costs. After sales service must be prompt & economic.

Get feedback from customer to improve the performance (of service/quality of the product). There should be follow up action to improve the quality of product.

Right criticism should be taken in a positive way and try to improve the performance.

If one wants to grow in business, customer delight should be the motto.