DUBAI: Iconic Indian batsman Sachin Tendulkar, who is set to become only the second player in the history of cricket to play six ODI World Cups, was today named the official ambassador of the event to be held in the sub-continent next year.

Tendulkar will be called upon to promote and support a variety of ICC initiatives for the tournament, which is the third biggest sporting event in the world and will take place in Bangladesh, India and Sri Lanka from February 19 to April 2 next year, the ICC said in a statement.

"There are just 100 days to go and I am really looking forward to playing in another Cricket World Cup," said Tendulkar, who will join Pakistan's Javed Miandad as the only other player to take part in six World Cups.