Search Engine Optimization Links to Social Media Marketing

[Davidpeterson]

Online social media marketing, often held in SEO (search engine optimization) benefits, especially when the company intends to combine these two strategies.

Based on social media marketing, search engine optimization to improve search engine rankings, increase traffic based on direct links, and help expand public awareness of a particular brand or product.

[marywoosley]

The growth of social media sites and alternative online platforms, such as mobile sites and smart phones, has created a new way in which people access information online. Instead of using search engines as a place to start searching for information on the net, people are now using them more as a place to reference information that they have gained awareness to from their social media platforms. In other words: social media a persons online close network of friends, colleagues, associates, role models and family. These form the persons daily circle of influence, the option makers and influencers in a persons information chain which inturn influences their buying decisions. Therefore, social media is a very effective place to engrain a brand into a peoples minds and life, if used appropriately.

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