Talking about me I take help of SEO techniques in order to promote my site. It consists of two main techniques i.e. On and Off page optimization through which you can give your site complete and maximum exposure.

SEO on page optimization helps you to make you site professional and perfect search engine and user friendly site.
SEO off page helps you in promoting and also generating quality back links for your site so that you can able to bring up your site at top position of any search engine.

So just educate yourself about SEO and start using it magical techniques.
Also along with this nowadays one more platform is at booming stage which can also helps you lot i.e. SMO in which you can use various social networking site like facebook, twitter, linkedin etc. for your site marketing and promotion.

So best of luck. Get going and take your site at your desired level.