You know, after reading this article, I remember another study from a few years ago.

In the study, a market research company stacked two different soft drinks next to each other in a store. They marked the one with a "flashier" label up by like 5% or so. Anyway, more people chose the flashier labeled one. Anyway, of the returning customers, almost all of them chose the second "duller" soft drink.

I guess that's why blondes turn heads and the brunettes are the keepers ;)