The basic skeleton of your Business Page is now live. Facebook will ask if you'd like to "Like" your Page. Again, I recommend avoid doing so at the moment. This activity will appear in News Feeds of those you're connected to personally to on Facebook. Without any content on the Page, we want to save that organic Timeline story for when you're really ready for people to view the Page.


In the top navigation, you'll see an option for "Settings." Click that. Along the left side, a vertical navigation bar with different sections should appear. We'll focus on three core ones now:

fb-3.jpg

Page Info: This is where you can add additional details about your business. This section will also unveil different fields based on the classification you chose in Step 1.

Notifications: This section allows you to customize when and how you'd like to receive Page alerts. Set a frequency that fits your social media marketing schedule.

Page Roles: Whether or not you'll be the main manager of the Page, there may be others at your organization who need access to your Facebook Page. Here, you can invite other colleagues to make changes to your Pages. Some common use cases here include:

A public relations manager who needs to respond to any delicate questions.

A support representative who can assist those asking technical questions.

A designer tasked with uploading new photo creative to the Page.