Step by Step Tutorial for Creating a Facebook Business Page

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Now it's time to actually publish content to your Page and then invite users to be a part of your growing community. Let's start with the basic content needed to get your Page kicking.

Posts

The rest of your Page will populate over time as you publish more updates. Facebook currently provides six different posting options:

1. Plain text status
2. Photo with caption
3. Link with caption
4. Video with caption
5. Event page
6. Location check-in

When posting on your page, just be sure to use a variety of content. What images would your audience like to see? What stats would they like to read? What links would they like to click? You can also click the little grey arrow in the top-right corner of each post and then click "Pin to Top" to move one of your posts to the top of your Page's Timeline for seven days. Use this feature for product announcements, business anniversaries, and other major events pertinent to your brand.

Cover Photo

This is the large, horizontal image that spans the top of your Facebook Page. Typically, this is a branded image to help attract people to your Page. The official photo dimensions are 851 x 315 pixels.

Now that there's content on the Page, we can start strategically inviting users to Like it. I recommend inviting users in the following cadence:

First, invite colleagues to Like your page and its content to build some initial activity.

Second, invite supporters in your network. Encourage them to engage.

Third, invite customers. With some activity now on the Page, they’ll be more interested.

With content published and users invited, you can go to the "Activity" tab in your Page's top navigation to monitor how people are engaging with your Page and content.

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Finally, we need to measure our efforts to ensure we're making valuable marketing decisions on Facebook. Fortunately, Facebook has embedded in some decently helpful metrics for us to take advantage of. Simply click the "Insights" option in the top navigation to see the following:

Overview: This tab shows a 7-day snapshot of your metrics such as Page Likes, post reach, and overall engagement.

Likes: This tab shows your overall fan growth and losses. If you're employing paid efforts, you'll be able to see the breakdown of paid versus organic growth.

Reach: This tab highlights the raw number of people your Page is reaching every day. If you notice spikes on a specific day, try cross-checking what you posted that day to see if you can replicate that reach.

Visits: This tab indicates where on Facebook your viewers are coming from. You can see the difference in visits on Facebook Timelines, your information tab, reviews, and others.

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Thnx