Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines.In general, the higher the page rank, frequently more people visit the site thereby increasing the traffic to the site. This gives a website the web presence.You can increase pagerank by good quality articles,regular updates to website,interlinking posts, using keywords/topics that is searched often,social media,affiliate marketing,SEO methods etc.I insist that SEO is the best and steady way to improve a site's page rank.Service providers like XnYnZ.com provide Search Engine Visibility Service through which they help the user to get the desired pagerank.