hey...ye um...better photography, try to stay away from photoshop filters (if thats the program ur using ), diff font (color 2) and i mean, it depends on what its for really. Like is it only personal or r u tryin to make somthing for people to view?
if ur into graphic design u should check this guy up "Muller Brockman" ...ull get inspration big time..

/best of luck