16. Always use a headline at the top of your site. This will help the reader know what they can expect. It will also help them to remain interested and continue to read further.

17. Don't use difficult to understand terms or phrases in your sales page. No one wants to pick up a dictionary just to find out if they need your product.

Use cover art to help illustrate your products. It will also help to solidify your product and cause your viewers to see it as a real object.

18. No one has time to view a slow loading web page. So decrease your file sizes and help your page to load quicker. Use images that are relevant to your site or product, such as logos, cover art or screen shots.

19. To make the site appealing : Your best color choice is blue. It will provide a feeling of professionalism and solidity while remain pleasing to the eye. Take a look, most professional websites are accented with blue.

20. Create a mailing list for all of your customers / affiliates. Use this list to keep in contact with them and continually provide them with new tools and support.