Customer management

Relationship based price scheme :

Discount on repeated purchase. In this scheme, a relationship is made due to the discount/reduced rate. Thus a chain relation can be set up.

Advertise in potential customer locations - festivals, exhibitions, main places etc. Banners at religious places, national days, sponsoring, pasting posters with permission. Creating a sense of addiction to the brand by excessive advertisements, making promises to customer with no intentions to perform ( Free London air tickets with every purchase, * conditions apply), by forcing (By 5, get one free) Canvassing potential customers through telephone, E- mail, visit or through marketing representatives.

Moving objects catch more attention, an animated banner advertisement in web will help a lot to boost the sales.

Skills to tame a customer are communication, listening, tolerance, foresee, convince, advise, convert, induce, impress, minimise uncertainty, doubts etc., generate desire, add satisfaction, recognise individually, provide positive experience, help, receptive, fulfill needs, keep up promises, to be available, develop expertise, co ordinate, confidence, provide compensation, be high tech, apply cyber laws etc. Use a comparative chart to convince the customer.