44 online business TIPS.

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44. Avoid threatening words in your advertisement like Occasion, occurred, equip, disappoint, proceed, inconvenience, accept, business, necessary, personal, seperate, questionare, criticism, effect, extension, similar, undoubtedly, immediately, omitted, appearance, practical, preferred, unnecessary, incidentally, apparent, already, coming, original, probably, cancelled, really, sincerely, experience, benefited, omission etc.

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Customer management

Retaining customers is a challenging job than acquiring customers.

Relationship marketing aims at long term and never ending relationship with customers.

Acquire customers by understanding their requirements, retaining customers by fulfilling their requirements more than their expectations (delight) and attracting new customers through customers.

Selling is a tough job, so one has to rely on cost effective and far reaching marketing.

A quality product always sells, don't forget the after sales service / customer care too. Improved quality often results in lower costs. After sales service must be prompt & economic.

Get feedback from customer to improve the performance (of service/quality of the product). There should be follow up action to improve the quality of product.

Right criticism should be taken in a positive way and try to improve the performance.

If one wants to grow in business, customer delight should be the motto.

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Customer management

Customer care occurs at three phases - pre sales, during sales and after sales. Customer should be provided with quality product with minimum delay (serve the tasty food hot, without delay), opportunity to inspect the product, treat and listen them with courteous attentiveness, prompt reply etc.

Customer auditing and financial auditing is to be done for accessing the growth of business. Attempt methods of cost reduction without compromising quality. Before fixing the price, the paying ability of the customer and the market condition has to be taken into account.

An organization must provide services of all varieties with price variation.
A complaint must be well attended so that the customer will be turned more royal.

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Customer management

Relationship based price scheme :

Discount on repeated purchase. In this scheme, a relationship is made due to the discount/reduced rate. Thus a chain relation can be set up.

Advertise in potential customer locations - festivals, exhibitions, main places etc. Banners at religious places, national days, sponsoring, pasting posters with permission. Creating a sense of addiction to the brand by excessive advertisements, making promises to customer with no intentions to perform ( Free London air tickets with every purchase, * conditions apply), by forcing (By 5, get one free) Canvassing potential customers through telephone, E- mail, visit or through marketing representatives.

Moving objects catch more attention, an animated banner advertisement in web will help a lot to boost the sales.

Skills to tame a customer are communication, listening, tolerance, foresee, convince, advise, convert, induce, impress, minimise uncertainty, doubts etc., generate desire, add satisfaction, recognise individually, provide positive experience, help, receptive, fulfill needs, keep up promises, to be available, develop expertise, co ordinate, confidence, provide compensation, be high tech, apply cyber laws etc. Use a comparative chart to convince the customer.

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Customer management

A customer is not dependent on us, we depend on him - Mahatma Gandhi.

Customers are valuable spokespersons and patronise the service provider. Every relation must be win - win type. Whether it is of employer - employee, vendor - customer, husband - wife, both must be winners of the transaction. Thus creating a 'WE' feeling to the customer and it leads to excellence & prosperity of the service provider.

Customer is the lifeblood of every business. Make working time, location etc suitable for easy reach for the customer.

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Organisational Behaviour

Subordinates are supposed to be 'Yes men'.

Nobody can work too hard or too long (60 hour + work weeks !).

Wok/job is an important source of self esteem.

Do the work correctly (right way) at the first time.

Majority of employees don't want the pressure at workplace.

A low turn over rate is preferred in an organization due to high training costs, inexperience of the newly recruited and to keep the morale of the employees.

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Organisational Behaviour

Perceptional difference are a major explanation for industrial disputes.

A highly trained expert will do no work / a very poor job.

On the surface it would seem that a high achiever would take high risks.

In practice, the high achievers take a moderate risk while low achievers take high risk!.

Money is not the only way to retain people in an organisation. Importance of treating well, acceptance of work performed, an appraisal / recognition, job satisfaction, employer attitude, career prospects, financial and other benefits, status etc. matters a lot.

Employees often see pay as a reflection of how management views their contribution to the organization. Wages are a significant factor in job satisfaction.

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Business tips

Perform better than anyone else to be a winner.

Customer is the king, If he wants something, waiting is not an option.

Success will create a state of mind to achieve whatever you want.

Whatever the mind can conceive and believe, the mind can achieve.

Get more & Do more,
Do more & Get more

Mental harassment is worse than physical abuse.

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Business tips

Do something before you perish.
Be polite and avoid deception.
Leave behind the yesterdays.
Use the power of expression.
Believe in healthy competition.

Be a Good Conversationalist.
Be a true social Being.
Control your body language.

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• Reduced productivity : If employees spend their time on a social
networking site such as Facebook, they’re not spending it doing their job.
Even unwanted popup adverts (which are very common online) can distract
and annoy users.

• Security problems : Malware hides on websites and can install itself as
users browse infected pages. MessageLabs Intelligence reports that 3,968 new sites intercepted daily.

• Legal risks : When users download inappropriate or offensive material to
their computers, they can contribute to a hostile environment for their
colleagues. Damages awards in discrimination claims are potentially
unlimited and several high-profile cases have hinged on sexist emails and
public displays of pornography.

• Wasted bandwidth : Internet connections cost money. If half your
bandwidth is taken up with non-work traffic, you’re paying twice as much as you need to, or your business-critical communications are running at half their proper speed.

• Unlicensed software : When users download and install software from the
internet, they create a legal risk. Software piracy is illegal. If an organisation uses illegal copies of software, it may face a civil suit and company directors risk criminal penalties including unlimited fines and up to ten years in prison.

• Reputation risk : Social networking can create opportunities for employees to leak confidential information or spread damaging rumours online. Bad behaviour by a single employee can reflect on the reputation of the whole organisation.