1: Keywords are the Key!
Having a website with content that is worthless, and does not contain words that are the most searched on the web is sheer wastage! You need to do effective keywords research, thus, using maximum keywords in your content which will get more and more hits.

2: Be 'Bold' Enough!
HTML tags that bold, italic, and underline your content must be used everywhere. The most important thing while optimizing content is to use as many tags as possible. There is a plethora of cool HTML codes for your ease. Okay, that doesn't mean you flood your content with unnecessary bolds and underlines! Just keep in mind that Google crawlers identify and lay emphasis on these tags the most.

3: Go Hyperlinking!
Links are an essential part of search engine optimization. Links make navigation extremely easy, as when you link different pages of your website, the crawlers think there is a lot of significance in your content, and hence, they will surely boost your website rankings.The links should be arranged in such a way that the crawlers always have something new to enter into, and not go back to the homepage.

4: Content that Contents Readers!
Quality, more than quantity, matters. You need not have a 10,000-words long article as it would do no good but distract the crawler. Instead, you need to have adequate website content having significant knowledge, keywords, links and something unique for every reader. Subtle language, not offensive at all, and something that a reader learns from… contributes to the best produced content.




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