All about Google-Must Read 2

[holybible]

1. How do I add my feed to the search results for Google's personalized homepage or Google Reader?

Feedfetcher request are all user-initiated, so it does not index feeds to add them to search results for Google services. The feeds that appear in search results are those crawled by Googlebot. Googlebot uses feed autodiscovery to find public feeds. Learn how to add these tags to your site.

2. How do I request that Google not retrieve some or all of my site's feeds?

Since Feedfetcher requests are all user-initiated, it does not follow the typical robots.txt guidelines for robots. For detailed instructions about how to prevent Feedfetcher from requesting all or part of your site, please see our Removals page.

Note: Feedfetcher is not related to the Blog Search index. If you'd like to exclude your feed from Blog Search, turn off syndication for that feed. Blog Search indexes your feed by pinging a syndication server. Learn more about Blog Search.

3. How often will Feedfetcher retrieve my feeds?

Feedfetcher shouldn't retrieve feeds from most sites more than once every hour on average. Some frequently updated sites may be refreshed more often. Note, however, that due to network delays, it's possible that Feedfetcher may briefly appear to retrieve your feeds more frequently.

4. Feedfetcher is retrieving my site's feeds too frequently. What can I do?

Please contact us with the URL of your site and a detailed description of the problem. Please also include a portion of the web server access log that shows Google accesses so we can find the problem quickly.

5. Why is Feedfetcher trying to download incorrect links from my server, or from a server that doesn't exist?

Feedfetcher retrieves feeds at the request of users who have added them to their Google homepage. It is possible that a user has requested a feed URL location that does not exist.

6. Why is Feedfetcher downloading information from our "secret" web server?

Feedfetcher retrieves feeds at the request of users who have added them to their Google homepage or Google Reader. It is possible that the request came from a user who knows about your "secret" server or typed it in by mistake. If you'd like to prevent Feedfetcher from requesting all or part of your site, please see the detailed instructions on our Removals page.

7. Why isn't Feedfetcher obeying my robots.txt file?

Feedfetcher retrieves feeds only after users have explicitly added them to their Google homepage or Google Reader. Feedfetcher behaves as a direct agent of the human user, not as a robot, so it ignores robots.txt entries. Feedfetcher does have one special advantage, though: because it's acting as the agent of multiple users, it conserves bandwidth by making requests for common feeds only once for all users.

For more information about robots.txt files, please see the Robots FAQ.

8. Why are there hits from multiple machines at Google.com, all with user-agent Feedfetcher?

Feedfetcher was designed to be distributed on several machines to improve performance and scale as the web grows. To cut down on bandwidth usage, the machines used are often located near the sites that they're retrieving in the network.

9. Can you tell me the IP addresses from which Feedfetcher makes requests so that I can filter my logs?

The IP addresses used by Feedfetcher change from time to time. The best way to identify accesses by Feedfetcher is to use its identifiable user-agent: Feedfetcher-Google.

10. Why is Feedfetcher downloading the same page on my site multiple times?

In general, Feedfetcher should only download one copy of each file from your site during a given feed retrieval. Very occasionally, the machines are stopped and restarted, which may cause it to again retrieve pages that it's recently visited.

11. Why don't the feeds from my site that Feedfetcher requested show up in your index?

Feedfetcher retrieves feeds only at the request of users who have added the feeds to their Google homepage or Google Reader; it is not retrieving content to be added to Google's search index, so any content it retrieves won't show up there unless it has also been requested by Googlebot.

12. What kinds of links does Feedfetcher follow?

Unlike normal web crawlers, Feedfetcher isn't following links at all; instead, it follows the requests given to it by users of Google's personalized homepage.

13. My Feedfetcher question isn't answered here. Where can I get more help?

If you're still having trouble, feel free to contact us here.

[holybible]

SEO is an abbreviation for "search engine optimizer." Many SEOs provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted. However, a few unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to unfairly manipulate search engine results.

While Google doesn't have relationships with any SEOs and doesn't offer recommendations, we do have a few tips that may help you distinguish between an SEO that will improve your site and one that will only improve your chances of being dropped from search engine results altogether.

Be wary of SEO firms that send you email out of the blue.
Amazingly, we get these spam emails too:

"Dear google.com,
I visited your website and noticed that you are not listed in most of the major search engines and directories..."
Reserve the same skepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators.

No one can guarantee a #1 ranking on Google.
Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or through the Google Sitemaps (Beta) program, and you can do this yourself at no cost whatsoever.

Be careful if a company is secretive or won't clearly explain what they intend to do.
Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or "throwaway" domains, your site could be removed entirely from Google's index. Ultimately, you are responsible for the actions of any companies you hire, so it's best to be sure you know exactly how they intend to "help" you.

You should never have to link to an SEO.
Avoid SEOs that talk about the power of "free-for-all" links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don't affect your ranking in the results of the major search engines -- at least, not in a way you would likely consider to be positive.

Some SEOs may try to sell you the ability to type keywords directly into the browser address bar.
Most such proposals require users to install extra software, and very few users do so. Evaluate such proposals with extreme care and be skeptical about the self-reported number of users who have downloaded the required applications.

Choose wisely.
While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that of course. You might also seek out a few of the cautionary tales that have appeared in the press, including this article on one particularly aggressive SEO: http://seattletimes.nwsource.com/htm...zbriefs12.html. While Google doesn't comment on specific companies, we've encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful.

Be sure to understand where the money goes.
While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they "control" other search engines and can place themselves in the slot of their choice. This scam doesn't work with Google because our advertising is clearly labeled and separated from our search results, but be sure to ask any SEO you're considering which fees go toward permanent inclusion and which apply toward temporary advertising.

Talk to many SEOs, and ask other SEOs if they'd recommend the firm you're considering.
References are a good start, but they don't tell the whole story. You should ask how long a company has been in business and how many full time individuals it employs. If you feel pressured or uneasy, go with your gut feeling and play it safe: hold off until you find a firm that you can trust. Ask your SEO firm if it reports every spam abuse that it finds to Google using our spam complaint form at http://www.google.com/contact/spamreport.html. Ethical SEO firms report deceptive sites that violate Google's spam guidelines.

Make sure you're protected legally.
For your own safety, you should insist on a full and unconditional money-back guarantee. Don't be afraid to request a refund if you're unsatisfied for any reason, or if your SEO's actions cause your domain to be removed from a search engine's index. Make sure you have a contract in writing that includes pricing. The contract should also require the SEO to stay within the guidelines recommended by each search engine for site inclusion.

What are the most common abuses a website owner is likely to encounter?

One common scam is the creation of "shadow" domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client's behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor's domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.

Another illicit practice is to place "doorway" pages loaded with keywords on the client's site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO's other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.

What are some other things to look out for?

There are a few warning signs that you may be dealing with a rogue SEO. It's far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:

owns shadow domains
puts links to their other clients on doorway pages
offers to sell keywords in the address bar
doesn't distinguish between actual search results and ads that appear in search results
guarantees ranking, but only on obscure, long keyword phrases you would get anyway
operates with multiple aliases or falsified WHOIS info
gets traffic from "fake" search engines, spyware, or scumware
has had domains removed from Google's index or is not itself listed in Google
If you feel that you were deceived by an SEO in some way, you may want to report it.

The Federal Trade Commission (FTC) handles complaints about deceptive or unfair business practices. To file a complaint, visit: http://www.ftc.gov/ and click on "File a Complaint Online," call 1-877-FTC-HELP, or write to:

Federal Trade Commission
CRC-240
Washington, D.C. 20580
If your complaint is against a company in another country, please file it at http://www.econsumer.gov/.

[jp_10006]

Good..
Where from u got this....
or is it urs??


Thanks for Sharing this....

[fultussoft]

A very good article.