Page Layout And Content->
It is important to ensure that the most important topics are presented at the top of the page above the fold line so that the important information is presented when the page is first displayed in the visitor’s browser. Research has shown that visitors typically decide in the first five to seven seconds whether the site offers the information they are looking for.Short sentences and short paragraphs with no more than four to five lines per paragraph are preferred over longer more technical dialog since the reader is able to scan the page for what they are looking for quickly. Recent changes in style are also favoring graphics and images over long, technical textual content.
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