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Thread: 7 Web Design Mistakes Small Businesses Make

  1. #1
    Join Date
    Nov 2009

    Default 7 Web Design Mistakes Small Businesses Make

    1. Putting urgency over understanding your target market.

    Instead of focusing on getting your website done as soon as possible, you must first research your target audience in your specific market. Then, design your website around your research.

    For instance, if your target market is older, perhaps the font size should be larger. Or if your product is geared towards a younger demographic, then you need to think about catering your site to be smartphone compatible.

    Youíre going to have to determine where should your users go once they get to your site? That question is easily answered if you know your market.

    2. Design is too busy or flashy.

    My company, Ciplex, is a web design and development company, and we know that in order to be successful on the Internet you need to focus on marketing your website ó not a flashy design. Your design should not just be focused on bringing users there, but also getting them to the right place once they reach your homepage.

    Plus, flashy websites donít look good on mobile phones or tablets, and a large majority of Internet users now visit websites from these wireless devices.

    Remember: when a visitor comes to your website, they probably already know what they want out of it. If within three seconds they canít figure out what to do next, you might need to go back to the drawing board.

    3. No clear call 4. Paying too little or too much.

    You donít know how many times people come to my company after theyíve hired a cheap designer, let them make business decisions that are poor, and ended up with a horrible product. At the same time, companies get distracted by expensive agencies that work with big brands, and donít realize these agencies might not be able to help a small business thatís ROI focused. Simply put: donít blow your budget on your website, but do your research to ensure youíre receiving a quality product.

    5. Stale, out-of-date content.

    Customers expect your website to contain the latest information about your products, services, and company. When it doesnít have this, they may assume youíre not in business any longer, or simply arenít innovative and ahead of the competition. Your content must address the needs of your customers (or potential customers) and be updated as things change. If you have a blog, updating it at least once a week ó if not more ó can help you drive visitors to your website and keep search engines happy.

    Additionally, avoid putting links to your Facebook or Twitter pages if you only have a small following. People may think your business is too small and end up not hiring you.

    6. Trying to target everyone.

    This goes back to knowing your target market; your website will be a mess if you try to accommodate every kind of visitor you might end up getting. Itís best to figure out your most frequent users and focus on creating the best possible experience for them. If you try to please the masses youíll likely end up not pleasing anyone.

    7. Taking the DIY route.

    Your website is often your customersí first experience with your brand. If you donít have design experience, do you really think you can do it justice? Remember first impressions are everything. Donít allow your customer to make assumptions about your business because of a poorly designed action.

    What do you want users to do once theyíve found your website? Do you want them to buy your product, contact you, or subscribe to your business e-newsletter? You need to tell visitors what the next step is and when (ideally, now!). Your content should answer the question, ďWhatís in it for me?Ē and then the call to action tells them what to do next.

    Keywords:Web Design Mistakes,Small Businesses,target market,website, target audience , market,research, product , demographic, smartphone, Design, company, Ciplex, development company, Internet, website,users, homepage, mobile phones , tablets,Internet users, cheap designer,small business ,Customers,Facebook , Twitter pages

  2. #2
    Join Date
    Jan 2013


    Webdesign is more important for a website.It should not be too flashy,easy navigation, and should be pleasant to look.They are more like the eyes to a face.If people get attracted there are chances that they may visit the site regularly increasing your pagerank and webtraffic.If someone is new to web designing then they can opt for predefined website templates already available or third party designing service.This would make the user to create a website easily.Providers like offer Website Builder as well as Web Design Service for the users at low cost.

  3. #3
    Join Date
    Apr 2016


    Here is an easy solution for website development mistakes by drupal developers.

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