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Thread: What is advertising?

  1. #1
    Join Date
    Nov 2009

    Default What is advertising?

    Advertising is a form of communication designed to persuade potential customers to choose your product or service over that of a competitor
    Successful advertising involves making your products or services positively known by that section of the public most likely to purchase them.
    It should be a planned, consistent activity that keeps the name of your business and the benefits of your products or services uppermost in the mind of the consumer.

    Why advertise?

    The objective of advertising is to increase your profit by increasing your sales. Advertising aims to:

    Make your business and product name familiar to the public
    Create goodwill and build a favourable image
    Educate and inform the public
    Offer specific products or services
    Attract customers to find out more about your product or service

    The rules of advertising

    There are four rules to consider when planning any advertising activity – ie: before you prepare and book any form of advertising.

    Aim - What is the primary purpose of the advertisement? Is it to inform, sell, produce listings or improve the image of your business?

    Target - Who is the target? From which sector of the public are you trying to achieve a response? For example is it male, female, adult, teenager, child, mother, father etc.

    Media – Bearing the aim and target in mind, which of the media available to you is the most suitable – ie: TV, radio, press or Internet?

    Competitors – What are your competitors doing? Which media channel do they use? Are they successful? Can you improve on their approach and beat them in competition?

    Developing effective advertising

    Good advertising generally elicits the following four responses:

    Attention – It catches the eye or ear and stands out amid the clutter of competing advertisements.

    Interest – It arouses interest and delivers sufficient impact in the message or offering.

    Desire – It creates a desire to learn more or crave ownership.

    Action – It spurs an action which leads to achievement of the ad’s original objective – ie: it prompts potential customers to purchase or use your product or service.

    Keywords:Advertising ,communication design, customers,product , competitor,profit , sales,Advertising aims , business,male, female, adult, teenager, child, mother, father, TV, radio, press , Internet, message , ownership

  2. #2
    Join Date
    Jan 2013


    You can market your business online by * getting ranked in major search engines * use Email Marketing Effectively * Publish articles * Facilitate and run contests and giveaways via your web site. * Blog and interact with your visitors * Develop a group in major social networking sites etc.

    While publishing articles,blogs and social networking involves your get ranked in search engines and for e-mail marketing services it is always better to approach a professional.They already have a pre-defined step as how to promote your business and you just can avail their service.For eg; if you approach you can avail their Express E-mail marketing service where they give you guaranteed results with their survey builder, real time reports schemes.You can also look in for their Search Engine Visibility to get ranked in major search engines thereby bringing in more traffic to your business.

    These are some of the ways to improve your business.
    Last edited by sherlyk; 05-16-2014 at 04:38 PM.

  3. #3
    Join Date
    Jul 2014


    Advertising means show someone about there products. This is the best way to know someone I think. By this way you share as well as show them about your product's at a glance.

  4. #4
    Join Date
    Apr 2016


    Advertising is basically promotion of your product and services and broadcast your service beyond the boundaries of country. Advertising helps you in gaining customers interest and their interest level increases in your product with the advertising. Now a days strategic internet marketing services is the most successful way to promote your product and service.

  5. #5
    Join Date
    Sep 2016


    although I know what is advertising but its really nice to read about it here. thanks..

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