Vijay's Jilla is the latest movie to enter the Pongal race. The film will compete with Rajinikanth's magnum opus Kochadaiiyaan (Kochadaiyaan) and Ajith Kumar's Veeram.

Posters, which claim that Jilla releasing for Pongal, started doing rounds on social media last evening (November 19). Initially, many thought that it could be a handy work of some crazy Vijay fans. When industry insiders reached the Jilla team, the news was confirmed that the movie is heading towards a big clash with Kochadaiiyaan and Veeram.

The makers of Jilla have started booking theatres for the release. It is reported that they want to release the movie on January 10, the day Rajinikanth's Kochadaiiyaan is expected to hit the screens.

The news has come as a good news for Vijay fans, but industry insiders are not really happy with the development. They feel that the clash of three biggies is a not a good sign for the Kollywood. We should also note that it will eat each other's business.

However, some of the traders are still sceptical about three big releases hitting the screens at one time. They feel that among three releases, one will definitely back out from the Pongal race.

Vijay's Jilla is an action movie, which also features Mohanlal and Kajal Aggarwal in the lead roles. While Ajith Kumar's Veeram is an action thriller, which also has Tamanna Bhatia in the female lead role, Rajinikanth's Kochadaiiyaan is a historical fiction made on a mega-budget. It also stars Deepika Padukone in the female lead role.

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