Aveda Spa
is an authentic Indian Spa using Auyrveda & herbal treatments for revitalizing the body & soul in a very clean, professional & truly relaxing environment. Its situated in the quite suburb of HCMC-An Phu, which is the most preferred location for expat community living in Vietnam

The history of Aveda is one of sustainability firsts: the first beauty company to use 100% post-consumer recycled PET packaging, the first beauty company to manufacture with 100% certified wind power, the first privately-owned company to sign onto the CERES Principles, a groundbreaking 10-point code of corporate environmental conduct created in 1989.

But despite Aveda’s impressive eco-credentials, the company has its critics, who say that its line of haircare and beauty products isn’t as “natural” as marketing materials imply.

Aveda’s roots lie in the Himalayan region of India, where founder Horst Rechelbacher, a German hairstylist, traveled in the early 1970s. There, Rechelbacher was introduced to ayurvedic practices and developed an intense interest in holistic health and the use of natural, plant-based solutions. When he returned home, he developed a Clove Shampoo and Cherry Almond Bark Conditioner in his kitchen sink, and in 1978, he founded Aveda.

Today, the Aveda brand encompasses hundreds of natural products, including hair care, skin care, cosmetics, and “pure-fume.” The company was acquired by Estée Lauder in 1997 for $300 million, but it continues to operate as a separate entity.

The Good

Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.

Aveda doesn’t just talk the talk; it walks the walk too. Over the past decade, Aveda has improved its environmental track record even more, increasing its purchases of organic raw herbal ingredients and organic essential oils from 20-25% of total tonnage to 89-90% of total tonnage. With its Green Ingredient Policy, Aveda aims to incorporate more ingredients that are defined by one or more of the following:

Sourced from organic, sustainable or renewable plant-based origins
Represent ecological and cultural diversity by being sourced from different habitats all over the world
Provide fair compensation to suppliers
Do not negatively impact the ecosystems from which they are sourced
Are biodegradable
Involve environmentally responsible processing
Are animal friendly

To implement this policy, Aveda has partnered with the EPEA, an environmental research institute run by Cradle to Cradle co-author Michael Braungart. The company has also embraced other elements of C2C philosophy, which focuses on creating things that are “eco-effective” (good for people and the earth) rather than “eco-efficient (things that are simply less bad). Among Aveda’s fundamental principles are eliminating waste and creating good, using renewable energy, and celebrating diversity. A handful of Aveda products have received Cradle to Cradle® certification, signaling that they have been created with this rigorous approach to production.

Aveda has also pioneered a new way to trace the ingredients in its supply chain, which it calls Soil to BottleSM. Central to Aveda’s sourcing policy is developing long-lasting relationships with suppliers in certain communities, such as Nisarga, a firm based in Maharashtra, India, from which it sources turmeric and amla. Aveda also works with producers to source urukum and babassu from Brazil, argan from Morocco, rose and lavender from Bulgaria, sandalwood from Australia, and cistus from Spain.

The Bad

While Aveda is transparent about where its natural ingredients come from, what about everything else in the bottle? A beautifully designed naturalingredient glossary showcases the nuts, seeds, and herbs used in select Aveda products, but online ingredient lists for individual products are nowhere to be found.

Skin Deep, a cosmetics database run by the Environmental Working Group, has audited a select number of Aveda products, assigning health concern ratings from 1 (low hazard) to 8 (high hazard).

Aveda Control Paste Finishing Paste, which received an 8, was rated as having high health concerns for allergies and immunotoxicity, endocrine disruption, and occupational hazards, among other things.

Aveda Herbal Oil More stills

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