Thovalai is known in India for its flower production, mainly Jasmine. It is a small village, 12 km from Nagercoil on the Thirunelveli road, in Kanyakumari district of Tamil Nadu. The daily flower market does heavy business (9 am onwards). Flower merchants buy flowers from local farmers using bamboo measure and sell the flower by weight.

From Thiruvananthapuram (by 5 am bus), I reached Nagercoil at 6.45 am. Thovalai is 12 km away.