As discussed above in tip 5, repeat marketing is a valuable tactic to creating targeted traffic. The key is to be in front of the customers eyeballs when they are finally ready to make a purchase.

Another way to do this is called "Desktop Marketing". The principle behind "Desktop Marketing" is that one thing that most computer users see on a regular basis is their desktop. Therefore, if you can get an icon on their desktop that links to your website then you will have many repeat visitors.

An example of this being used in action is

http://mikes-marketing-tools.com

If you notice in the top left corner there is an "Add to Desktop" graphic.

This concept is very similar to the "Add to Favorites", but instead of your link being hidden among hundreds of other "Favorites" - your logo is right on the customers desktop.

Long time Trafficology Subscriber, Mike Wong from Mikes Marketing Tools, uses "See You Again Short Cut" to do this; but I am sure that any competent Java or Windows programmer can create a similar install program.

See You Again Short Cut bills this as "Put Bill Gates to Work for You", and I tend to agree with their philosophy. This is a powerful way to draw traffic to your site by taking advantage of Microsoft's market dominance.

To find more info on "Desktop Marketing" check out

http://www.seeyouagainshortcut.com

and take their 2 minute tour.


Although I really like this idea, there were some things that I did not like about this way of doing it.

First, when I clicked on the "Add to Desktop" Icon, I thought that I was going to get *1 Desktop Shortcut*. Instead I found 6 "Desktop Shortcuts", 6 "Start Menu Shortcuts" and 6 "Task Bar Shortcuts".

That is a total of 18 things - when I thought I was only going to get 1.

Second, there was no "uninstall". After being bombarded with shortcuts, I had to remove each one of them individually.

Third, it costs $19.95 per month to add this feature to your website.