Search Engine Positioning techniques

1. Choose right keywords, that bring in targeted traffic to your site.

2. To get a high ranking for those keywords in the Meta Keywords tag, you need to put the keywords in the actual body content of your site.

3. Avoid repeating the same keyword too many times in the Body tag and in their Meta Keywords tags of the site.

4. Create one page which is optimized for one keyword for all the search engines.

5. For improving your rankings, you need to replace the graphics by keyword rich text for the search engine spiders.

6. Use the NOFRAMES tag in case your site uses frames. Add a lot of keyword rich text to the NOFRAMES tag.

7. People generally use page cloaking for two reasons - i) in order to hide the source code of their search engine optimized pages from their competitors and ii) in order to prevent human visitors from having to see a page which looks good to the search engines but does not necessarily look good to humans. Never use Page cloaking in your site.

8. Avoid automatic Submission Tools for submitting your site to search engines. Do it manually. Avoid submitting too many pages per day to search engines. Submit one page per day.

9. Avoid devoting too much time to search engine positioning. Spend some time every day for this.

10. Hidden text is text with the same color as the background color of your page. Suppose you have a page with a white background and a table in that page with a black background. Further suppose that you have added some white text in that table. This text will, in fact, be visible to your human visitors, i.e. this shouldn't be called hidden text. However, the search engines can interpret this to be hidden text because they may often ignore the fact that the background of the table is black. Hence, in order to ensure that your site is not penalized because of this, you should go through all the pages in your site and see whether you have inadvertently made any such mistake.

11. If the URL of a page does include a ? mark, many search engines will ignore the URL.