IMO one of the most important aspects of starting a new business is ascertaining what your USP, or 'unique selling point' (also known as 'unique selling proposition' and 'unique selling position'), is. I thought it would be helpful to list a few links here that might help anyone setting up a business with this issue, so here goes:
http://www.alliance-leicestercommerc...T05001.asp?t=1
http://www.businessknowhow.com/marke...ftheunique.htm
http://www.emarketingpark.com/articl...-rules-04.html
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