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  1. #1
    Join Date
    Sep 2003
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    3,040

    Default USP - Unique Selling Point

    IMO one of the most important aspects of starting a new business is ascertaining what your USP, or 'unique selling point' (also known as 'unique selling proposition' and 'unique selling position'), is. I thought it would be helpful to list a few links here that might help anyone setting up a business with this issue, so here goes:

    http://www.alliance-leicestercommerc...T05001.asp?t=1
    http://www.businessknowhow.com/marke...ftheunique.htm
    http://www.emarketingpark.com/articl...-rules-04.html
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  2. #2
    Join Date
    Mar 2005
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    Default

    admin I completely agree with your words.

  3. #3
    Join Date
    Aug 2005
    Location
    Bangalore-India
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    388

    Default Re: USP - Unique Selling Point

    Quote Originally Posted by admin
    IMO one of the most important aspects of starting a new business is ascertaining what your USP, or 'unique selling point' (also known as 'unique selling proposition' and 'unique selling position'), is. I thought it would be helpful to list a few links here that might help anyone setting up a business with this issue, so here goes:

    http://www.alliance-leicestercommerc...T05001.asp?t=1
    http://www.businessknowhow.com/marke...ftheunique.htm
    http://www.emarketingpark.com/articl...-rules-04.html
    Thanks a lot admin for increasing my knowledge. One of the link mentioned above in your post clarified the concept of USP to me. It's a quite useful concept indeed.

    Let me share with others some of the interesting excerpts from one of the articles.

    ....Dan does not say you have to have a 'unique' product, or find something 'unique' about your product, or make your product more 'unique.'

    It is the "selling point" (or "selling proposition") itself that has to be "unique" ... which may, or may not, have to do with your product or service being unique.

    As an example: Coffee is pretty much coffee ... isn't it? But, Folgers is "Mountain Grown" coffee; while Maxwell House coffee is "Good To The Last Drop."

    Whoa! You say "Mountain Grown" coffee is unique.

    Wrong ... caffeine breathe. All coffee is grown in the mountains ... even Folgers ... because that's the only place coffee plants grow.

    Folgers used "Mountain Grown" as its USP for their coffee back before most people knew coffee was only grown in the mountains. Beyond that, once Folgers used that USP, no other coffee company would dare say their coffee was grown in the mountains, too. It would sound too much like they were trying to copy Folgers..... Read More Here....

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