SEO - Search Engine Optimisation.

Very important today...with a couple of good search engines around today there is no single good way to do it. And annoyingly enough each search engine changes slightly to avoid spammers.

1- Have a great Title...title names rank very high within searches more than keywords!

2- Get good inbound links from reputable sites. Believe it or not, sites have a rating with google...many links from average sites may only equate to one from a popular/quality site.

3- Make sure your site is designed to be indexed by the search engines. Label your pictures, add the appropriate meta tags such as allowing the robot to crawl your site.