Arya- Nayanthara starrer Boss Engira Baskaran (BEB) directed by Rajesh has taken an earth shattering opening at the Tamil Nadu box-office on Ramzan day.

The film according to the trade has taken an awesome 95.5 percent opening on Friday in 240 screens in the state.

A trade source said: “It is 2010’s best ever first day opening, as most of the theatres had five shows being a public holiday. A theatre in Ambatur even conducted a Friday midnight show, which went full. From Saturday the number of screens showing BEB increased to 275 and still the collections are holding on.”

The overall packaging of the film by Rajesh and the Nanbaneda punchline seems to have worked wonders for this feel good romantic comedy.

As Mayajaal’s Meenakshi Sundaram pointed out: “BEB is being liked by the family audiences and the youth, which means a super hit combination in the making. Arya, Nayanthara and Santhanam hold the 2 hours 25 minutes film together. From 20 shows on Friday, we have increased it to 25 from Saturday and still it is holding on to 100 percent”.