White hat SEO methods are ones that search engines recommend to create a better user experience. This includes natural keyword placement, large, interlinked websites and plenty of informational content.

Search engines seek to stay in business by providing a good searching experience that brings up sites that will inform searchers about exactly what they were looking for. There are plenty of free SEO tools that can help website owners stay on the white hat side of the SEO game.

Some SEO firms offer black hat SEO services as a website optimization tool, promising a quick increase in website traffic. When hiring a SEO services company, itís important to make sure that the website optimization methods used will be white hat SEO techniques. This will give the site a long-term increase in website traffic instead of a quick rise and a quicker crash and burn.

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