THIRUVANANTHAPURAM: Malayalam superstar Mammootty has produced a documentary that asks people to avoid liquor in Kerala, which has recorded the highest alcohol consumption in the country. He also said he would do his best to avoid liquor and not act in film sequences featuring alcohol.

"I always try to avoid such scenes but at times it becomes imperative to do it because the situation demands it. I assure everyone that from now on I will do my best to avoid such scenes which depict liquor or liquor imposed scenes," said Mammootty, who has been the numero one actor of the Malayalam film industry for two decades.

According to a report, liquor sales touched an all time high of Rs.6,730.30 crore 2010-11 from Rs.5,539.85 crore in 2009-10. The government earned Rs.5,239 crore from liquor sales during the last fiscal year, while it was Rs.4,260 crore in 2009-10.

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