Design A Brochure For Your Business
There are two types of brochure commonly used in the promotion.
1. Printed Brochures
A printed brochure is a good way to advertise your mail order or online products or services to your local geographical region.
2. E-brochures
E-brochures can be designed with pictures, text, audio sound, video clips, animation, and hyperlinks to preview pages and sales ordering page.
Put the download URL to your brochure in the resource box of email correspondence and on your business cards.
There are several software products available in the marketplace suitable for creating brochures e.g. Microsoft Publisher with Digital Imaging 2003
The components of a brochure generally will include.
Front Cover
- Front cover headline - Picture of your book cover - Any sub-headlines.
The body of the brochure
- Introductory paragraph or page
- Testimonials from your book readers
- The body copy answering the following questions...
What is the product or service offer?
Who wants it?
Why should I buy it?
Why should I buy from you?
Why should I buy it now?
Back Cover
- Contact information
- Delivery times e.g. Allow up to 10 days for delivery
- Ordering and payment method information
Brochure Design Tips
- use a vertical layout.
- The name of your offer should be within the top third of the brochure.
- Avoid using reversed text that many readers overlook.
- Include a photo of your product, your carrying out out your service, satisfied customers or business premises on the front of the brochure. This should be placed underneath the brochure title to enhance visual impact when the brochure is picked up.
- Leave adequate margins on all four sides around your text.
- Using colour increases response rate to your offer.
- Keep copy short and simple using plain English.
Distributing of your brochure
Apart from placing adverts in newspapers and magazines, or renting mailing lists, there are several no or low cost ways to distribute your brochure locally.
1. Places specific to your business e.g. If you are selling a product, book or professional service related to herbs approach health stores and herbal groups to sk if they can include your brochure in their newsletter mail out to members etc.
2. On noticeboards e.g. supermarkets, local libraries, community centers, chambers of commerce and so on depending on the nature of your product or service.
3. Use a phamplet delivery service to get your brochures delivered to letterboxes in your area.
Get creative and you will find many ways to use a brochure to get the word out about your services or products.
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