Internet marketing consultants

The truth is that Search engine marketing (Internet marketing,
Web promotion, Search engine optimisation - there are more
terms applied to a marketing in the Internet environment)
belongs to the industry which is pretty young yet.

The active phase of Internet itself is no more than 10 years old. Serious activity of marketing specialists on the Web (excluding advertising) in our opinion started about 5 years ago. It has progressed together with the wider acceptance
of online transactions, growing popularity of search engines and understanding of a role of web sites in a business development.

The majority of Internet marketing consultants do not have formal relevant education but rather come from various industries.

"Black Hat" Internet marketing consultants

The crash of technology market in 2002 "released from duties" the huge number of technical people: programmers, testers etc.
Looking for suitable substitution of profession some of them turned to SEO.

As long as the complexity of HTML and CSS is not comparable with the depth of programming languages these guys easily found their ways in SEO. The lack of formal marketing education and
experience even re-enforced their tendency to deal with technical issues of SEO rather than employment of marketing technique.

On some stage "Black Hat" marketers were introducing technical solutions for beating the SE. Remember - invisible text, content differentiating between spiders and humans, etc.
All those efforts finally failed. In fact they helped SE engineers to create the anti-SPAM algorithms.

"Pink Tie" Internet marketing consultants

Another group of search engine marketing specialists came from classical marketing. Many of them have marketing education.
Their transition into the Internet marketing went through learning of HTML basics. Very often "pink ties" find understanding of the Internet technologies challenging.

For these people marketing issues are the most natural to deal with. That is why they concentrate primarily on keyword research,
creation of "proper" titles, descriptions and link exchange.

In our opinion "pink ties" generally represent and sell their service better than "black hats" do. That is because of their natural ability to show the goods. Another reason would be the reputation of many "black hats" as not very talkative and sociable creatures.

"Black Hats" Or "Pink Ties"?

The bottom line in such a comparison would be the interests of the clients.
Surely clients are interested in result: number of targeted visitors and associated sales.

Talking to their clients "pink ties" easily impress them with actions applied to the web site.

What clients do not see are errors in HTML, convolution of web design which lowers keyword density, existing but not truly utilised style sheets etc.

That wouldn't matter for "screeching camels" web site. However it means a lot in the competition of hundreds of "travel agent" sites.

What clients do not know is a price they pay for
not optimal search engine optimisation technique.

"Black Hats" And "Pink Ties"? Yes of course!

In our Internet marketing practice we combine the technical expertise of "black hats" and appropriate professionalism of "pink ties".

On the initial stage of our projects technical optimisation takes place.
That results in SE optimised web pages.

On later stages the marketing techniques are employed which results in better results, cheaper service and happier clients.


About the Author:
http://www.internet-marketing-australia.com/