As a web publisher, how do you make the most of your affiliate marketing efforts, without spending lots of time developing tools to link into the right products at your partners? Colorado Springs-based Prosperent (www.prosperent.com) is developing tools to help those marketers, by automating much of the work to help tie into brand name, affiliate programs at the product level.

Google, with AdSense, is obviously the largest in the industry in terms of banner ads. They recently put out a report, saying that in 2010, the average click rate was .09 percent. That's essentially because you can go to a web site, and know that there's a banner ad there, and most of the times when it's a banner people won't click on it. Prosperent has integrated ads into the actual content, to see a two percent clickthrough rate, the highest in the industry.

Prosperent is a true and full replacement for Google Adsense.