clickthru rate, picture ads or text ads?

[fastbuilder]

which is better for a better clickthru rate, picture ads or text ads?

[Perfection]

In my opinion, it is picture ads as it catches attention of visitors more. A picture properly designed convey a lot of information in a fast and efficient way.

That is why people like to click on icons than using the text menu.

[Hypnot]

In my opinion, it is picture ads as it catches attention of visitors more. A picture properly designed convey a lot of information in a fast and efficient way.

That is why people like to click on icons than using the text menu.

I agree, but as far as I know google pays less for picture ads.

fastbuilder, do a search, or experiment with both strategies ans see which one fits you the best.