Malayalam film industry is eagerly looking forward to Friday July 16.

Two films with newcomers Vineeth Sreenivasan’s debut film as director Malarvadi Arts Club and veteran director Siby Malayil’s Apoorvaragam are releasing.

The uniqueness of this is that both the films have newcomers and carry very good reports. The trade feels that Malayalam films are going to change for the better with these releases. They are going to be the trendsetters of the future.

Apoorva Ragam' has a bunch of newcomers like Asif Ali , Nishan and Nithya in the lead. It is said to be a modern day love story told in a different manner that will appeal to all fans.

Malarvadi Arts Club is set in a village milieu in North Malabar area. The film has five new youngsters Prakashan,Santhosh, Purushu, Kuttu, and a new girl along with veterans like Nedumudi Venu, Jagathy Sreekumar and Suraj Venjaranmoodu.

Let us hope for the sake of Malayalam film industry that both these new peppy movies Apoorvaragam and Malarvadi Arts Club are whole heartedly welcomed by the audiences, who are looking for something different.